[b]**YAMAHA LAUNCH CUTTING EDGE MUSICAL INSTRUMENT

[Greg_Zizique]

**YAMAHA LAUNCH CUTTING EDGE MUSICAL INSTRUMENT
TO BE SHOWCASED AT RECORD SHOPS ACROSS THE UK **
TENORI-ON

This September Yamaha will be showcasing their brand new and visually stunning interactive live performance instrument the TENORI-ON exclusively to the world through a selection of 8 carefully selected record shops across the UK.



The TENORI-ON is a unique 16 x 16 LED button matrix performance instrument with a stunning visual display. For DJs & producers it is a unique performance tool enabling them to perform using MIDI and load the TENORI-ON with samples to ‘jam / improvise’ within their set BPMs.

By operating and interacting with the LED buttons and the light they produce you gain access to the TENORI-ON's numerous performance capabilities. The TENORI-ON provides six different performance and sound/light modes for broad performance versatility, and these
modes can be combined and used simultaneously for rich, complex musical expression. Conceived by leading Japanese media artist Toshio Iwai in 2001 and following five years of intensive development.



The TENORI-ON has been showcased at major music festivals and media art festivals ; Sonar (Spain), Futuresonic (U.K), Ars Electronica (Austria), SIGGRAPH (U.S), Art Futura (Spain) and more as well as being road tested by cutting edge electronic music artists: Kraftwerk, Yellow Magic Orchestra, Matthew Herbert, Mouse On Mars, Cornelius, To Rococo Rot, Jim O’ Rourke, Rei Harakami, Taylor Deupree, Tortoise and Atom Heart, The TENORI-ON is one of the most innovative and exciting new instruments to be released by Yamaha for many years.

From 4th September the TENORI-ON will be on display in the following record shops around the UK, apart from exclusive performances at events listed above, this is the first time the TENORI-ON has been put on display to the public, enabling UK DJs and performers the first opportunity in the world to experience this unique tool.

ALT VINYL: 61/62 Thornton Street, Newcastle, NE1 4AW T: 0191 222 1213
BLACK MARKET : 25 D’arblay Street, London, W1F 8EJ T: 0207 437 0478
EDGEWORLD: Above RELOAD Clothing, 6 Kensington Gardens, North Laines, Brighton, BN1 4AL
FAT CITY RECORDS 20 Oldham Street, Northern Quarter, Manchester, M1 1JN T: 0161 237 1181
NOG GALLERY: 182 Brick Lane, London, E1 6SA T: 0207 739 4134
PHONICA RECORDS: 51 Poland Street, London, W1F 7RJ T: 0207 025 1385
ROOTED RECORDS: 9 Gloucester Road, Bristol, BS7 T: 0117 907 4372
RUB A DUB RECORDS: 35 Howard St, Glasgow, G1 4BA T: 0141 221 9650
TEMPEST RECORDS: 14 Temple Street, Birmingham, B25 5BG T: 0121 236 9170
UNDERGROUND SOLUSHUN: 9 Cockburn Street, Old Town, Edinburgh, EH1 1BP T: 0131 226 2242

**OFFICIAL FREE UK LAUNCH EVENT AT LONDON’S PHONICA RECORDS**
Tuesday 4th September 6pm – 11pm
On Tuesday 4th September, Yamaha will host a very special launch world – exclusive launch event at Soho’s Phonica Records featuring a talk from TENORI-ON inventor and Japan’s leading media artist Toshio Iwai and TENORI-ON performances from Robert Lippok (To Roccoco Rot), Secondo (Dreck Records) and Capracara (Soiul Jazz Records).

Other Events:
Futuresonic Presents "TENORI-ON Launch Event in Mancheter “
5th Sep (Wed) @ Mint Lounge (Manchester)
http://www.mintlounge.com/
"Toshio Iwai's TENORI-ON show at Futuresonic 2006 took people's breath away. Playing alongside Battles and Fennesz at one of the profile music events of the festival, he left the audience visibly stunned. The TENORI-ON is one tight, explosive package. For some it is a phenomenal, intuitive live performance instrument. Or the ultimate pick-up-and-play music toy. For others it is the last word in high art and design. It was an undisputed highlight of our 10th anniversary festival in 2006, and has left an indelible mark in Futuresonic's history. This was also a coup for the UK, as it was the first fully realised live show using TENORI-ON. The love the audience showed has led Yamaha to stage the worldwide launch in the UK, which to me is the ultimate testament." Drew Hemment, Director and Founder of Futuresonic

Futuresonic - an annual 3-day festival of art, music and ideas that is urban, cutting edge, inclusive, and in Manchester, which is currently in its 11th year.

www.futuresonic.com
http://www.tenori-on.co.uk
http://www.global.yamaha.com/tenori-on
http://www.myspace.com/tenorion